It wasn’t way back when people wont to access everything on their desktops, but, with the sudden boom within the usage of mobile devices, the planet has shifted from desktop to mobile. Not only desktops, but marketing has also taken a back seat if we compare it to mobile advertising. People find marketing methods, like TV, radio, OOH extremely interpretive, and it doesn’t catch their attention just like the way mobile ads do.
You yourself think, what would you remember between the advertisement you hear on radio while driving and therefore the advertisement you receive on your mobile device?
I think the solution is pretty obvious. It’s mobile.
Mobile ads also are very cost effective, highly responsive and act as a serious source of lead generation, if we see it from an advertiser’s point of view. And hence, marketers aren’t leaving any stone unturned to maximise profit and reach their customers via mobiles.
Let’s have a glance at a number of the mobile methods by which you’ll generate leads immediately:
- In app advertising
In app advertising is extremely popular and effective because people are spending all their times on mobile phones lately , and particularly, on apps. So, when a billboard appears within an app, people are sure to notice it.
- Banner Ads
Banner ads might be considered together of the simplest ways to urge potential visitors on your website. But always remember to optimize your ads for mobile once you move from your desktop site to mobile site.
Also, you’ve got to play smart with banner ads, because sometimes they’re the main reason why many of us delete the app permanently. Don’t give useless ads which can irritate users unnecessarily, but provide relevant and informative ads in order that people actually click on them.
- Automated mobile communication platform
Automated mobile communication platforms make your business easier, smoother, faster and simpler.
This innovative service is changing the dynamics of cards by replacing the physical cards with digitalized cards, and thus, saves significant cost. a number of the opposite benefits of this service are realtime delivery, better loyalty retention, superior impact, and therefore the incontrovertible fact that people can avail these automated personalized mgram anytime, anywhere.
With festive season round the corner, advertisers can use this rich mobile multimedia service (instead of physical cards) to send greetings and needs on to their customer’s phones. this may not only increase brand’s value but will strengthen brand’s relationship with the purchasers .
For example – Malaysia’s leading car brand, Proton used this service to send festive greetings to its customers. The campaign didn’t only save major cost, but also added enormous amount of loyalty, increased brand recognition and created a memorable experience while generating high revenues. Other brands like Panasonic, TG, and AIA have also used this service and gained humongous profits.
So, don’t build links.
- Affiliate marketing
Affiliate marketing heavily relies on building relationships. determine the proper partners to affiliate with, and generate leads for your business.
Mobile has come up with new opportunities for affiliate marketers, and it is your time to embrace these for your mobile users. Since people are downloading too many apps lately , one good way is to affiliate programs for these mobile apps.
And, if your company remains not into mobile affiliate marketing, you want to provides it an idea SOON!